Shortcut
We were asked by Tivoli to develop a new visual identity to guide the transition from what we previously called ‘world music’ to Tivoli Global. At best, ‘world musis’  is a rather outdated umbrella term – at worst, a form of Western historical falsification.

By talking to the various target groups, we tried to find out which visual language really suits the various genres. After several hummus and lentil soup evenings, we came to the conclusion to divide Tivoli Global into three overarching genres, each with its own visual language, beyond Western clichés. This resulted in the division into the Middle East and North Africa (MENA), Turkey and thirdly Latin. The Turkish line and the Arabic line are now in use (for this we also designed a Tivoli logo in Arabic calligraphy), the Latin line will be applied in the course of 2024.
 Tivoli Global
2023
Client Tivoli



Studio Detour

de Vrije Wolf
Wolvenplein 27
3512 CK Utrechtinfo@takeadetour.eu

Marnix de Klerk 06 19446337
Nina Mathijsen 06 17570018