alexander fielden lookbook

September 27th, 2010 § 0

alexanderfielden_lookbook3Besides designing the actual identity for the alexander fielden brand, there was the neccesity of having a ‘lookbook’ (a printed showcase of still images). Besides, for new collections to be expected, the lookbook should be something like a template. Now here is the interesting part: Together with talented photographer Christian Fielden (www.fieldenphotography.com) we celibrated several nightly sessions to come up with this beautiful, tactile form. The tremendous crisp images are printed on an inkjet printer. The cover fold-out was printed on a soft although rather thick etching paper. After having this photographic masterpiece printed, we crumpled the whole thing (it did hurt a little) and let it soak for a couple minutes in a bath, until it took up a fair share of the water. Now we just hung it to dry, folded it and that’s that. To be repeated when neccesary, whenever a new Alexander Fielden collection is knocking on the door.

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