takeadetour

In opdracht van het Stedelijk Museum Schiedam maakten we de routing en alle (hand)typografie voor de tentoonstelling Vaandels & Verhalen. De tentoonstelling verbond de rijke geschiedenis van het Schiedamse verenigingen-leven met het hedendaagse Schiedam en haar levende verenigingen. Onder leiding van Sara Vrugt ontwierpen en naaiden ruim 70 verenigingen een nieuw vaandel. Het typografisch ontwerp bestond uit een 11 meter lange tijdlijn met de geschiedenis van verenigingen in Schiedam tot nu; een aantal infographics en onderschriften; allemaal handgeschreven en verbonden met draad.
Tentoonstelling ontwerp: Sara Vrugt Gastconservator en schrijver: Irma Thoen Fotografie: Bruno van den Elshout

Uitnodiging voor de tentoonstelling Vaandels & Verhalen in het Stedelijk Museum Schiedam.
Fotografie: Isolde Woudstra

Last Saturday the exhibition ‘Informality’ opened at Stedelijk Museum Bureau Amsterdam. This very exhibition arises from the increasing attention being given to the role of banks in our economy, and the interest in alternatives to their role. It is also a first reflection on the role of art and artists in an atmosphere of crisis and cuts in cultural funding.

‘Informality’ focuses specifically on the concept of the informal economy. The informal economy is that part of commercial and the service sector that operates outside of the circuit of formal financial transactions—and thus is hidden from the sight of the Revenue Service and other governmental institutions that control business and economic affairs, and the banks themselves. In the West the informal economy makes up about 11% of the total economy. On other continents, such as Africa and Latin America, but also in former East Bloc countries, the informal economy often makes up the largest part of the total economy.

‘Informality’ examines the phenomenon from the perspective of art.

We were asked by the Domestic Workers Union and Matthijs de Bruijne (with whom we created the Garbage Museum) to contribute to ‘Informality: Art, economics, precarity.’ The project is part of the upcoming campaign. For the very work the (often undocumented) domestic workers were asked to supply notes about their work—analogous to the domestic memos on refrigerators and kitchen counters that are often the only form of communication between them and their bosses. Result is to be seen until the second of October @ SMBA, Rozenstraat 59 | 1016 NN Amsterdam.

For shoedesigner alexander fielden we designed an invitation for the presentation of his new collection called ‘chapter III’ during Tranoï Homme at the Paris Fashion Week, upcoming January 22-24. The idea was to send 160 unique and numbered sketches of his possible shoes. We were just in awe, watching Alexander come up with the whole lot of throw-ups, not drawing the same shoe twice! His new collection is online, www.alexanderfielden.com