I owe you

December 23rd, 2011 Comments Off on I owe you

i-owe-you_21Proposal for a dynamic campaign poster and logo for a huge upcoming art-manifestation in Hoog Catharijne, Utrecht about the balance between shopping and art in the 21st century. We embroidered the QR-code to metaphorically visualise the relationship between humanity and modernity, but also by placing QR-codes around the exposed artworks to create buzz, give background information and routing throughout the exposition in Hoog Catharijne.

heart & society

September 10th, 2010 § 0

hku-onderneemt-2We were asked by the Utrecht school of the Arts (hku) to design an advertisement for the Heart & Society magazine which promotes the post-graduate programmes offered by the academy. Two days only it took from making the concept to having the actual image produced. 1160 Post-its were involved. I think we’ll leave our door like this for a couple days more, until post-it autumn has fully set in…

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