I owe you

December 23rd, 2011 Comments Off on I owe you

i-owe-you_21Proposal for a dynamic campaign poster and logo for a huge upcoming art-manifestation in Hoog Catharijne, Utrecht about the balance between shopping and art in the 21st century. We embroidered the QR-code to metaphorically visualise the relationship between humanity and modernity, but also by placing QR-codes around the exposed artworks to create buzz, give background information and routing throughout the exposition in Hoog Catharijne.

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